Reflections on the year

All entries, Company news
A year ago I was preparing to launch the business publicly. Many felt I was taking a big risk, but I had this hunch that it was the right thing to do: that not only might it be very fulfilling, but it would also meet a need in our sector. I’m glad to say that others felt the same - and I’ve been delighted to work with some very capable, resourceful people, helping them to articulate and achieve their goals. I also worked on my own development and qualifications, building on my Public Affairs experience by training with the CIPD (Chartered Institute of Personnel and Development) and the Coaching Academy. Clients have included: Ambitious and fast growing agencies. Working with their senior leadership to help develop their people, so that they…
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Agencies can expect a ROI from training of 200%

Company news
There is one fundamental truth for public affairs agencies: the only thing you have to sell is consultant time and talent. That time may be translated into a promise of outcomes, or presented as a programme of engagement, but at root your people are your product. The ability to win new business and retain existing accounts, to grow and ultimately generate profit, depends on consultants’ time being valued and deployed efficiently and effectively. Ideally, billable consultancy hours and new business would dominate, with admin and less productive and less appropriate work for each consultant’s level kept to a minimum. Yet that’s not the reality for many of us. At every level within an agency time is lost for two reasons: unnecessary interruptions, often due to consultants lacking confidence, and excessive…
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The mission

Company news
Last night, I had the great pleasure of sharing the launch of the business with some of those I respect most in the industry. Many wanted to know why I was setting up on my own. Why leave a thriving agency to start the hard slog by myself? The answer? Ambition. Not just for myself, but for our sector. I want and believe that Public Affairs can be a profession as valued and respected as law, or management consultancy. I also know that, in addition to being highly rewarding and stimulating, it's challenging and demanding - and that even the very best of us need support. We're expected to be analytically rigorous, politically aware, strategic, business-focused, networkers, managers and coalition builders. Yet, over the last 12 years working in Westminster…
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